Packaging & Labelling: If you’re an entrepreneur who is starting a company, then you must learn the importance of packing & labelling. Many small businesses start selling products without having an established branding image, and, hence, they don’t put much effort into the packaging. That is a big mistake that will make you lose potential clients, so it is a situation you must avoid by choosing the right contract packaging company.
Today we want to emphasise the importance of labelling and packing for a business. First, we will start talking about the importance of these two elements on your goods, and then, we will discuss the impact of quality packaging and labelling on your brand. So, fasten your seatbelt and prepare to take notes of all the information that you find useful in this blog.
But first things first… Let’s talk about levels of packaging:
- Primary packaging:
When talking about primary packaging, we are referring to packaging that comes in immediate contact with the product. For example, if you’re selling face creams, then the primary packaging would be the cream container. Commonly, this level of packaging would be where customers will find the label.
- Secondary packaging:
The secondary packaging would be the one ensuring the integrity and safety of the first packaging. This type of packaging doesn’t have a label on it, but it has other important information printed on the package like the brand’s name, the type of product, etc. For instance, if you want to purchase a six-pack of milk, then you will see the secondary packaging, which will be the milk box containing the six litres.
- Tertiary packaging:
This type of packaging is not usually seen by the customers. It’s used to protect the secondary, and primary packaging during shipping and storing. If you purchase items in bulk, then you’ll be able to see the tertiary packaging. Commonly, the brand would be the only information printed on it.
And now… why packaging is important?
- Provide information
One of the main reasons why product labelling is so important is due to this. Packaging and labelling will provide the customer with significant information about the ingredients, instructions, content, etc of the product. To build an honest and transparent relationship with the client and the goods you’re selling, you must use a label or packaging that clearly show this information.
- Protection, handling & extends shelf life
Besides providing important information to the customer, packaging will ensure the safety of the products while being handled or stored on the shelf. Also, it will extend the goods’ shelf life by ensuring that they don’t come in contact with external substances. Therefore, it’s imperative to find a packaging design that will be eye-catching, while ensuring the safety of your products.
- Product differentiation
How would customers be able to identify your different products if it’s not through the packaging & labelling. Different colours on the packaging will make your customers aware that they’re choosing a different flavour of your brand, or that your product has a different feature than the classic one. Also, your customers will be able to identify your product easily from other brands, thanks to the packaging.
How does labelling impact your company?
- Tells your story
Use the packaging to your advantage to tell your story because it will add value to your product. Customers that identify with your story, values, or philosophy will become loyal clients. Custom packaging is an outstanding way to help clients get a glimpse of your story, so don’t be afraid to add it. Show your customers what makes you different from other companies that sell the same product.
- Influence customer’s brand perception
Your packaging is sending a message to your clients and potential customers. For example, if you want people to perceive your product as a high-quality one, then you must design your packaging accordingly, and use quality materials for it. Also, remember that unboxing a product is now a valuable customer experience. Therefore, you should make the unboxing an interesting journey that will end with the primary packaging in the hands of your clients.
- Make you stand out from others
What would be the first things people would be in touch with without knowing your product? Of course, it would be the packaging and labelling. Therefore, they should catch the attention of your potential customers. There are scenarios in which people will choose your brand instead of others just because of the packaging. Don’t forget that the design of your packaging should be targeted to the type of customers you are looking for (children, elderly people, young moms, etc).
In summary:
Packaging and labelling are important to identify your brand from others, differentiate your distinct products, provide information, help with handling, and extend the shelf life. Hence, your packaging should be strong enough to ensure the safety of your product and with the optimal design to avoid contamination from external substances. On the other hand, it will be an easy way to share your brand’s story, connect with clients (and potential ones), and stand out from other products. So, now that you’re fully aware of all the impact that good packaging will have on your brand, go ahead and strive to achieve good packaging.
